Enterprisers.in

Archive for the ‘Marketing’ Category

go-1-unnamed-1go-2-unnamed-1

Overview

Join the World’s Biggest Robotic Championship Event – TechnoXian 2017

Connecting 40 Million Youths 

5000+ Teams | 12+ Countries | 2100+ Institutes | 16 Competitions | Awards Worth INR 5.0 mn 

Age Group:

12 – 18 – High School
19 – 25 – College Grads
26 – 35 – Professional Group

 

VENUE: Indira Gandhi Indoor Stadium, New Delhi
DATE: 28 – 30 April

 

Eureka! – An International Business Plan Competition

Aimed at encouraging people all around the world to unleash their inventive potential and flesh out ideas spanning multiple dimensions, Eureka! is Asia’s largest B-Plan competition as acknowledged independently by CNN and Thomson Reuters.

Designed to emulate the process of the growth of an idea towards a full-fledged startup. Eureka! prides itself on providing a 360 degree, holistic experience in the 5 month period that it spans. Right from acknowledging that your idea has potential, to writing a B-Plan, and pitching in front of an investor- this platform has it all !

Over the 15 years of its existence, Eureka has grown from a competition in which 50 teams competed for INR 50,000 , to a competition which sees over 6000 entries competing for prizes worth INR 4.5 Million with excellent networking opportunities in India and the Silicon Valley !

Eureka! now serves not only as a launch pad for budding ideas, but now has moved to be recognised as a platform for intensive learning of the entrepreneurial ecosystem by interactions and mentorship from the leaders of this field.

With the vision of promoting both business and social innovations, we follow two tracks:

  • Eureka! Business
  • Eureka! Social

Eureka! Business

The trademark of Eureka!, the business track of Eureka! is aimed at helping ideas develop into businesses that have the potential to revolutionize the world.

Eureka! Social

Now into its 4th successful year, Eureka! Social aims at helping build innovative enterprises and technology to aid the strata at the bottom of the pyramid and/or build a greener tomorrow. With associations like NSEF, Ashoka and Villgro, Eureka! Social runs as a parallel side track to Eureka! Business.

Click Here for more

Over the last several years, while I’ve used a variety of  tools from mere contact managers through sophisticated deal trackers to full-fledged CRM suites, I’ve found myself returning each time to a simple spreadsheet-based sales tracker, at least in the early days. The tracker has not only evolved as I’ve learned but stayed surprisingly simple and has worked just as well in a fund-raising function at non-profits as it has in a for-profit startup.

As I promised these founders, I’m open sourcing the sample tracker as an Microsoft Excel spreadsheet. The tracker can be used for selling products or services or combinations thereof. You can download it here.

The tracker has three parts.

Click Here for more details

In a world where social media marketing gains power by the minute, earning “social currency” for your local business is critical to success. In short, social currency is what your business earns when customers and prospects share information about you via social media. That might be a recommendation, review, blog post, tweet, photo, video or just a thought.

Whatever it is helps put your name and your “brand” (got one?) in front of potential buyers. The point is that they are sharing something about you, and that’s (almost) like money in the bank. It helps you develop a unique identity for your business, yourself or your brand and creates more opportunities to interact with customers and prospects and develop the all-important relationships that lead to repeat customers and referrals.

Earning social currency for your business is one of the most important value-building marketing moves you can make today. And it doesn’t have to cost you money.

Click Here to read more

 

How to build a low-cost brand

By Ronald Williams and Peter Keen

Bharti Airtel’s growth strategy shows that:
●You can use relationships to gain new capabilities, flexibility and capital efficiency.
●You don’t have to remain tied to standard industry practices and metrics.
●You should not lock yourself into an ethos of core competences: you can source the best.
●You don’t have to own it to brand it.

Click Here to find out how they did it

If money comes into a business, it is sales and if it goes out of business, it is marketing. This is one simple but a most important difference between sales and marketing. As an entrepreneur, I made a few mistakes within the first month of launching Nurture Talent Academy. We gave an advertisement worth Rs 20,000 in a leading newspaper, and guess what, just one person called as a response to seeing that print advertisement. That was the first and most important lesson I learned — you cannot throw money and get customers.

Click Here to read the full article by Amit Grover

Starting a business is hard enough. Getting people to notice is even more difficult. It takes a lot of money, time, and thought to promote your business in a way that attracts attention and drives business, but sometimes all you need is a little creativity to get the ball rolling. Whether you’re a business owner or a future entrepreneur, hopefully you’ll have some success using one of these eight unexpected ways to promote your business.

Click Here for the full story


Categories

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 656 other followers

Blog Stats

  • 73,608 hits