Archive for the ‘Marketing’ Category
Eureka! – An International Business Plan Competition
Aimed at encouraging people all around the world to unleash their inventive potential and flesh out ideas spanning multiple dimensions, Eureka! is Asia’s largest B-Plan competition as acknowledged independently by CNN and Thomson Reuters.
Designed to emulate the process of the growth of an idea towards a full-fledged startup. Eureka! prides itself on providing a 360 degree, holistic experience in the 5 month period that it spans. Right from acknowledging that your idea has potential, to writing a B-Plan, and pitching in front of an investor- this platform has it all !
Over the 15 years of its existence, Eureka has grown from a competition in which 50 teams competed for INR 50,000 , to a competition which sees over 6000 entries competing for prizes worth INR 4.5 Million with excellent networking opportunities in India and the Silicon Valley !
Eureka! now serves not only as a launch pad for budding ideas, but now has moved to be recognised as a platform for intensive learning of the entrepreneurial ecosystem by interactions and mentorship from the leaders of this field.
With the vision of promoting both business and social innovations, we follow two tracks:
- Eureka! Business
- Eureka! Social
The trademark of Eureka!, the business track of Eureka! is aimed at helping ideas develop into businesses that have the potential to revolutionize the world.
Now into its 4th successful year, Eureka! Social aims at helping build innovative enterprises and technology to aid the strata at the bottom of the pyramid and/or build a greener tomorrow. With associations like NSEF, Ashoka and Villgro, Eureka! Social runs as a parallel side track to Eureka! Business.
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Over the last several years, while I’ve used a variety of tools from mere contact managers through sophisticated deal trackers to full-fledged CRM suites, I’ve found myself returning each time to a simple spreadsheet-based sales tracker, at least in the early days. The tracker has not only evolved as I’ve learned but stayed surprisingly simple and has worked just as well in a fund-raising function at non-profits as it has in a for-profit startup.
As I promised these founders, I’m open sourcing the sample tracker as an Microsoft Excel spreadsheet. The tracker can be used for selling products or services or combinations thereof. You can download it here.
The tracker has three parts.
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How to build a low-cost brand
By Ronald Williams and Peter Keen
Bharti Airtel’s growth strategy shows that:
●You can use relationships to gain new capabilities, flexibility and capital efficiency.
●You don’t have to remain tied to standard industry practices and metrics.
●You should not lock yourself into an ethos of core competences: you can source the best.
●You don’t have to own it to brand it.
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If money comes into a business, it is sales and if it goes out of business, it is marketing. This is one simple but a most important difference between sales and marketing. As an entrepreneur, I made a few mistakes within the first month of launching Nurture Talent Academy. We gave an advertisement worth Rs 20,000 in a leading newspaper, and guess what, just one person called as a response to seeing that print advertisement. That was the first and most important lesson I learned — you cannot throw money and get customers.
Click Here to read the full article by Amit Grover
Starting a business is hard enough. Getting people to notice is even more difficult. It takes a lot of money, time, and thought to promote your business in a way that attracts attention and drives business, but sometimes all you need is a little creativity to get the ball rolling. Whether you’re a business owner or a future entrepreneur, hopefully you’ll have some success using one of these eight unexpected ways to promote your business.
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