Marketing, Motivations

A strong brand will get you through a crisis

Below is the link to Lord Bilimoria’s recent appearance in the Guardian’s Meet the Mentor podcast.
In the final podcast of the series, Lord Karan Bilimoria advises the founders of tech startup Zipabout on everything from marketing to investment.  Lord Karan Bilimoria, the founder of Cobra beer, shares his tips for success in the final episode in our podcast series for budding entrepreneurs.  In a one-on-one mentoring session he advises Alex Froom and Daniel Chick, the founders of tech startup Zipabout, on how to grow their business.
Lord Bilimoria talks about times when he came close to losing his business and says that having a strong brand, sticking to your values and having the support of your team and family are crucial to survival. “You get crises coming out of the blue,”
Lord Bilimoria says. “If you play with a straight bat you will get through.”

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