Marketing

Earning Social Currency for Your Small Business

In a world where social media marketing gains power by the minute, earning “social currency” for your local business is critical to success. In short, social currency is what your business earns when customers and prospects share information about you via social media. That might be a recommendation, review, blog post, tweet, photo, video or just a thought.

Whatever it is helps put your name and your “brand” (got one?) in front of potential buyers. The point is that they are sharing something about you, and that’s (almost) like money in the bank. It helps you develop a unique identity for your business, yourself or your brand and creates more opportunities to interact with customers and prospects and develop the all-important relationships that lead to repeat customers and referrals.

Earning social currency for your business is one of the most important value-building marketing moves you can make today. And it doesn’t have to cost you money.

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