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How to build a low-cost brand

Posted on: 19/01/2013

How to build a low-cost brand

By Ronald Williams and Peter Keen

Bharti Airtel’s growth strategy shows that:
●You can use relationships to gain new capabilities, flexibility and capital efficiency.
●You don’t have to remain tied to standard industry practices and metrics.
●You should not lock yourself into an ethos of core competences: you can source the best.
●You don’t have to own it to brand it.

Click Here to find out how they did it

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