Business Ideas, Business Plans, Finance, Franchise, Innovation, Management, Marketing, Resources

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Management, Mentoring, Networking, People / Stories

She helps women find a career after a break

January 21, 2016 11:52 IST

Saundarya Rajesh has helped more than 8,000 women get back to work.

Her inspiring story, and advice to women who want to take a mid-career break:

Dr Saundarya Rajesh

First, a few startling statistics.

  • India is ranked 123 when it comes to the female-male ratio at the work place.
  • 48% per cent of women in India abort their careers midway; this is 20% more than the global average.
  • The Indian woman’s contribution to the national GDP is 17%, which is much lower than the global average of 37%.
  • If the participation of women in the Indian workforce can be increased to 41% by 2025, it can add an estimated Rs 46 lakh crore ($700 billion) to the GDP.

No wonder then when someone like Dr Saundarya Rajesh helps women restart their career after a break, the effort is considered significant.

Saundarya was recently selected for the #100Women Initiative started by the Union ministry of women and child development, in collaboration with Facebook, to recognise and acknowledge women who are making a difference in their communities across the country.

These 100 women will meet President Pranab Mukherjee and Union Minister for Women & Child Development Maneka Gandhi in Delhi on January 22.

Saundarya’s journey as an entrepreneur began in 2000 when she co-founded Avtar with K Umasankar. Avatar then had five employees.

In 2005, she started Avtar I-Win to help women find a second career after a break. Ten years later, they have 42,000 women professionals in their network.

More than 8,000 women have re-entered the workforce because of Saundarya and her team.

In the meantime, she completed her PhD on women’s work force participation. In her own words, Saundarya shares her story of how she decided to help women find a career after a break.

Click here to read how she helps women get back to work

Finance, Management, News, Training


The undermentioned Goldman Sachs 10,000 Women programme is very well structured and beneficial. Many women entrepreneurs may be falling under the category mentioned and could take the advantage of it being offered free.

Dear all,

As you may be aware, we have been running the Goldman Sachs 10,000 Women initiative since 2008, and more than 1300 women entrepreneurs from across the country have completed the programme. Now as we embark on the next round programmes under this, I thought I would reach out to you with a request for help.

Just to refresh your minds on the initiative, the Goldman Sachs 10,000 Women initiative is a campaign to foster economic growth by providing women entrepreneurs around the world with a business and management education and access to capital. The objective of the programme is to help small business owners to become more bankable and position themselves to access appropriate sources and levels of small business funding and capital. The programme is entirely funded by Goldman Sachs and the selected women entrepreneurs do not have to pay anything to attend the programme.

This year, we plan to conduct two cohorts of the programme, one in Hyderabad and one in Mumbai. This year there has been some changes in the profile criteria of candidates for the programme. We are looking for women in businesses with a turnover of between Rs. 60 lakh and Rs. 3 crore, who meet the following criteria.

·         At least 20% ownership / stake in the business

·         Key decision maker with senior leadership role (i.e. Owner, Co-owner, CEO, COO, President only)

·         Openness to accessing external capital to grow

·         Strong desire to grow business

·         Business employs at least 10 people

·         Business has been in operation for at least one year


Shortlisted women will be selected based on an application form and a face-to-face interview.

If you know of women entrepreneurs who meet the criteria and may be interested in attending this programme, please connect them to my colleague

Ratnakar Varanasi <>,  who can help take it forward. I really appreciate your help in reaching this information out to the relevant audience.



Geetha Krishnan

Director – Centre for Executive Education

Indian School of Business



P: +91 40 2318 7503

F: +91 40 2300 7040

M: +91 90006 51114


Management, Motivations

5 Things Super Lucky People Do

Do you feel lucky? Here’s a clear-cut approach for improving your luck today.

So often I have witnessed people excuse their own inadequacies by crediting the success of others to luck.  Salespeople I know disparage their more successful competitors as lucky. If those salespeople would make as many calls or work as many hours as their competitors, they would realize that their probability of closing is fairly equal. The competitors are simply swinging the bat more often.

The truth is that seemingly lucky people are opportunists. They do the things that allow them to take advantage of the world around them. For them, it’s not about being in the way of good luck or bad. It’s the actions they take to get what Jim Collins refers to as a high return on luck whichever way the pendulum swings. Follow these five tips and you can be as lucky as anyone, no four-leaf clover or rabbit’s foot required.

Click Here for the 5 simple steps to become lucky !

Management, Marketing

Simple Sales Tracker for Startups

Over the last several years, while I’ve used a variety of  tools from mere contact managers through sophisticated deal trackers to full-fledged CRM suites, I’ve found myself returning each time to a simple spreadsheet-based sales tracker, at least in the early days. The tracker has not only evolved as I’ve learned but stayed surprisingly simple and has worked just as well in a fund-raising function at non-profits as it has in a for-profit startup.

As I promised these founders, I’m open sourcing the sample tracker as an Microsoft Excel spreadsheet. The tracker can be used for selling products or services or combinations thereof. You can download it here.

The tracker has three parts.

Click Here for more details


5 Scientifically Proven Ways to Work Smarter, Not Harder

Here are five ways anyone can work smarter from Belle Beth Cooper, content crafter atBuffer, the social media management tool that lets you schedule, automate, and analyze social-media updates. (She’s also co-founder of Exist.)

Here’s Beth:

Working harder can be an easy habit to slip into, though. Sometimes it’s hard to switch off at the end of the day or take time out on the weekend and stop thinking about work. With a startup of my own to run, I find this even harder to manage. Whenever I’m not working on Buffer I’m working on Exist, and it’s easy to fall into a pattern of “always working” rather than working smart.

Here are five ways to avoid that trap:

Click Here to read more




Put about 100 bricks in some Particular order in a closed Room with an Open window.
Then send 2 or 3 candidates into the room and close the door.

Leave them alone and come back After 6 hours and then analyse The situation..

If they are counting the
Put them in the Accounts Department.

If they are recounting them..
Put them in Auditing ..

If they have messed up the
Whole place with the bricks.
Put them in Engineering.

If they are arranging the
Bricks in some strange order.
Put them in Planning.

If they are throwing the
Bricks at each other.
Put them in Operations.

If they are sleeping.
Put them in Security.

If they have broken the bricks Into pieces.
Put them in Information Technology.

If they are sitting idle.
Put them in Human Resources.

If they say they have tried
Different combinations, yet
Not a brick has Been moved, put them in Sales.

If they have already left for
The day.
Put them in Marketing.

If they are staring out of the
Put them on Strategic Planning.

And then last but not least.
If they are talking to each
Other and not a single brick
Has been Moved.

Congratulate them and put them
Top Management…

– Raj Bhat – Chief Mentor


Managing time for growth

Time management is a skill that a lot of us struggle with. Most of us plan for the day in the morning, but end up frustrated since we do so many other things during the day which were not planned for. Quite often, we do not even review our day! Busy business owners are just that: busy!

It is very critical for SME owners to understand time management, with the clear intention of freeing themselves from routine work. In this process, you will start identifying accurately how much of your time is spent on productive activities that directly contribute to the results you want, and how much of your time is spent unproductively. This is a revealing process, and will help you identify areas for improvement very quickly.

Click Here for the full article by Chaitanya Shah, SME – Financial & Growth Navigator

Management, Marketing

How to build a low-cost brand

How to build a low-cost brand

By Ronald Williams and Peter Keen

Bharti Airtel’s growth strategy shows that:
●You can use relationships to gain new capabilities, flexibility and capital efficiency.
●You don’t have to remain tied to standard industry practices and metrics.
●You should not lock yourself into an ethos of core competences: you can source the best.
●You don’t have to own it to brand it.

Click Here to find out how they did it