Enterprisers.in

The Future of Air Travel

Posted by: yazdi on: 27/01/2012

Would love to be there when it happens !

India Engineering Sourcing Show

Posted by: yazdi on: 26/01/2012

India Engineering Sourcing Show 2012

Mumbai :  22-24 March 2012

 

The Ministry of Commerce & Industry, Government of India has announced India Engineering Sourcing Show 2012 (IESS) to be held in Mumbai during 22-24 March 2012. EEPC India will be organizing the event with support from several Indian & Foreign Governments, Trade Associations and private organizations.

This presents a great opportunity to:

1.      Sell & Buy from India & other global partners

2.      Technical collaboration, joint venture & alliances

3.      Negotiate investments possibilities in participating countries

4.      Platform for Third country trade

5.      Identify manufacturing partners for cost benefits

6.      Appoint agents for trade in selected countries.

 

IESS is essentially a partnership event with focus on collaborative opportunities in “technology hub” value chain for the manufacturing industry.  This will be a unique opportunity for companies intending to do global business.

 

Opportunities for global connections will be in: 

·         Interaction with Business delegations from overseas countries

·         Visiting the exposition.

·         Participate in International Business Cooperation Days

·         Participate in Business Matchmaking Activity

·         Participate in  Industrial Technological  Summits

·         Join the Special Networking Sessions

·         Attend Buyer/Seller programs

·         Meet Business delegations from Indian States

·         Discuss with Ministers and Government officials

·         Participate in Vendor Development Activities with major Indian Government organizations and Public Sector Undertakings viz. Infrastructure, Power, Ports, Railroad, etc.

 

The website www.iesshow.in  provides complete details of IESS2012 (please click Visitors/Incentive for Sponsored Delegate)

 

The focus of the show is:

FACTORY  AUTOMATION – Automation Tools and Mechanism

TECHNOLOGIES FOR BUSINESS  – Industrial Machinery & equipments

CLEANTECH – Alternate Energy Solutions

INNOVATION – Science & Technology, R&D, Knowledge  partnerships

INDUSTRIAL SUPPLIES – Major supplies for the manufacturing sector

IESS GLOBAL SOURCING 2012 –Technology & Procurement in Government

 

For any additional information, please contact:

 

 

Off: +9111237 11124/25
Dir:  +91114578 5971
Cell: +918130911222
E-mail :rroy@eepcindia.net
www.eepcindia.org

 

 

 

 

Best Wishes

 

Sudha Ravi

Commerce, Economic, Press and Women’s Issues

Consulate General of India

3 East 64 Street

New York 10065

commerce@indiacgny.org

 

Marketing tips for SMEs

Posted by: yazdi on: 25/01/2012

Marketing is an extremely important function in any business – more so for a Small and Medium Enterprise (SME). But then it is very challenging too – both in terms of the media to be used and the cost at which you can achieve a widespread awareness and recall for your product or service. Let’s see how SMEs cope with these challenges and achieve higher spread at the least cost.

  • Referrals - this is the simplest and most powerful medium of getting new business. Ask your existing customers to refer you to their friends. Some will do it on their own, proactively, while some others will refer you only when asked by someone else. Both types of referrals are extremely valuable since more than half your job is already done by the referer. Trust, which is a vital part of any sale,  is already built and you just need to agree on the commercial terms. You may like to reward your existing customers for a successful referral, to encourage them to refer more, or you may just like to send in a thank-you note. Remember to acknowledge and thank the referer always.


  • Social Media - Use the Social Media effectively to widen your reach. When using Social Media, be careful not to publicize your product or service aggressively. Promote yourself by being an expert on the subject and offering to help. The more your family and friends perceive you to be an expert in your chosen field, the more likely they are going to do business with you. Use Facebook, LinkedIn and your own personalised blogs to spread the word. Use these media intelligently, to drive the traffic to your own website.


  • Visibility -  Here again, the idea is to promote yourself as an expert. Join a Chamber of Commerce or a Trade Association or a Networking Group and participate actively in its activities. Speak on the topics of your interest e.g. if you are in the Plastics Field, you can join a Plastic Manufacturers Association and give lectures, submit papers and lobby for the industry, which will get you quoted in Trade and General newspapers and magazines. Write articles in Magazines and Newspapers. The more you are known as a Plastics expert, the more people will turn to you for business.


  • Retain Customers - It is much more difficult and costly to get new customers as against retaining your existing customers. Pamper them, handle them with care and give them a bit more than their money’s worth. Implement a good Customer Relationship Management (CRM) system to follow up on leads, service and outstandings. Wish them on special occasions. Do all that you do for your family and they will be a part of your family and will stay with you for life.


  • Mailing Lists - Use mailing lists sensibly. Send mailers to your customers, friends, prospects and relatives. Pass on information selectively about the trends in your industry, new developments, etc. Use the 80-20 rule – Talk about your industry 80% and your own brand 20%. Mailers should not be too frequent and boring to be deleted on the spot, nor too far apart for the receiver to lose interest. Mailers should be made so interesting and valuable that the addressees should be looking forward to receiving the next one !


  • Advertising ? Advertising is one of the most costly and least remunerative methods of promoting yourself. In current times, owing to media clutter, the reader involuntarily switches his mind off the ads and relies more on recommendations and referrals. However, if you need to cast the net wide and your target audience is well identified with a particular medium, you may just want to try it out.


  • Be Ready - Above all, be ready with a brief overview of your business and its need. In a social meeting with friends or unknown people, if someone asks  you – “What do you do and how can I help you ?” you should be ready with a 60 second pitch about yourself, your product / service, your immediate past achievements and your current needs. Keep practicing this pitch over and over – it should not sound rushed (don’t try and pack 5 minutes of info in 60 seconds ! ), but should be clear and concise.

Most of the above does not involve any heavy investment in terms of money. But they do require time to plan and execute effectively. Here again use the 80-20 principle – plan 80% and execute 20%, and you will reap rich rewards. Happy Marketing !

E-Series – Yazdi Tantra

Pioneering Spirit

Posted by: yazdi on: 23/01/2012

If you are an entrepreneur looking to blaze new trails with your business, this is the moment you’ve been waiting for. Share your business story today for a chance to meet business icons face to face, impress them with your pioneering spirit and unique business plan to win:

 A sponsorship by Canaan Partners to a business programme at Cambridge
A coveted mentorship from The Indus Entrepreneurs (TiE)
A Lufthansa Business Class return ticket to a destination of your choice in Europe 

In the extremely successful Season 2, ten entrepreneurs like you were selected as ‘pioneers of tomorrow’ and received the invaluable benefit of a TiE mentorship as well as a free Business Class ticket.

You could be next.

Click Here to Register Now

Salman Khan talk at TED 2011 (from ted.com)

Posted by: yazdi on: 22/01/2012

A revolution in education !

Next Big Things

Posted by: yazdi on: 15/01/2012

From creating cars that communicate with each other, to helping kids write their own books, to improvising medical devices worthy of MacGyver, these six innovators promise to change the way we live

  • SHUTTER TO THINK - Lytro founder Ren Ng is taking the blur (and the fuss) out of photography
  • MEANINGFUL GESTURE - Inside Aviad Maizels’ quest to render your remote control deader than the VCR
  • SHORT STORIES - To get kids interested in learning, Sharon Kan had an idea: help them write their own books
  • DRIVING FORCE - Meet Paul Mascarenas: the man behind Ford’s push to become the world’s most high-tech automaker
  • LOCAL NETWORK - How Jennifer Pahlka’s Code for America is transforming the way ailing cities solve problems
  • DR. DIY - MIT’s Jose Gomez-Marquez is devising cheap, ingenious tools that could revolutionize third-world medicine

Best Motivation Video Ever

Posted by: yazdi on: 15/01/2012

You don’t fail when you fall – you fail when you refuse to get up !

SME-SEZ Connect Symposium

Posted by: yazdi on: 11/01/2012

SME-SEZ Connect Symposium

27th and 28th January, 2012 @ ISB

Bringing policy-makers, practitioners & researchers with interest in SEZs & trade onto a common platform. The discussions will focus on strengthening the linkages between SMEs and SEZs. A perfect launch pad to connect and lookout for new opportunities.

For more information click here

Making a sound business plan

Posted by: yazdi on: 28/12/2011

The single biggest hurdle that entrepreneurs confront when they consider launching a new business is not knowing if their business idea is truly a good idea. Can they support themselves and their family? What are the chances of success – or failure ? Most people are not accountants, and struggle with understanding the principles behind financial forecasting. In such situations, the major mistake to be avoided is to assume that you will be successful and will somehow get through !  A sound business plan is one of the keys to success.

A sound Business Plan is always useful for self evaluation of your business. It may give you a yes / no signal, before you actually plunge in. It would highlight the pros and cons of your business and help you keep a watch on  your weaknesses. Besides, if you are looking for a partner or a financier, it is a good document to keep handy at all times.

One must keep in mind the following components of a good business plan :

  • Executive  summary : This would be a quick summary of what you intend to do and how. What is your main business mission and what needs does it set out to fulfil ? It should give the reader a quick overview of your business model, the key financials, the marketing strategies, technology required, if applicable, etc. Ideally it should never exceed 2-3 pages. It should be lucidly written and should excite the reader and lead him on to read the full plan.
  • Business description : This section of your business plan should describe in detail, all aspects of your business model. What are the revenue generators, the operations, the costs, the technology, the infrastructure, finance and admin requirements. This is the core component of your Business Plan.
  • Market Analysis : Use this section to dissect the market and analyse it in depth. Know your industry’s average financial performance statistics. Make your market forecasts plausible and relevant to the current situation. A detailed review of the competition, what they are upto and how they are pricing similar products would help tremendously. Touch upon your USP (Unique Selling Proposition) and product differentiation so that you stand out from the crowd, and use this to generate better prices for your product or service.
  • Financial Projections : Identify the selling price of your product / service in the market, know your costs, find out exactly how much you will pay to source or manufacture your product. Also, there would be several fixed costs which you will have to incur to run your business. List out such costs and how you intend to track and control them – this might be the key to your success in some cases. Your financial projections should also include your initial investments in fixed assets and infrastructure and how you would most likely finance the same. Whether you would take loans or take equity from a financial partner, if you would take loans, whether they would be secure or unsecure, at what cost would the loans be available, etc.
  • Human Resources : What kind of people would you require to succeed ? Would you need partners ? Senior Executives ? Mentors ? WorkersHow many and when ? How much would they cost ?
  • Scalability : What if you succeed and reach your peak as projected in the first 3 years ? Is your plan scalable ? What would it take to move up the ladder ? Additional resources ? Space ? People ?
  • Plan B: What if your main plan fails – would  there be a fall back ? Would you continue to operate at a reduced level ? Would you outsource before you consider manufacturing again ? What are the costs of aborting the venture? Think about all this and document it in your business plan.

Remember, a business plan is not cast in stone. You should review it annually and change it according to the realities you face, to make it more effective and relevant. Also, it should be relatively confidential – it should not be available to all and sundry.

There are books and websites galore on the subject and you will have to wade  your way through, to get the right one. You may look up http://wzcc.net/bpc09_resources.asp or www.enterprisers.in for a variety of resources to make business plans, to start with.

So before you take the plunge, be sure to make a sound business plan. Remember – not planning to succeed is a sure plan for failure !

E-Series – Yazdi Tantra

SME Manufacturing Summit – Strategies and Initiatives for Sustainable Growth

Posted by: yazdi on: 27/12/2011

SME Chamber of India, SME Export Promotion Council, India International Trade Centre, SME Technology Development Council and Maharashtra Industrial and Economic Development Association are jointly organising “SME Manufacturing Summit – Theme – Strategies and Initiatives for Sustainable Growth” on 13th January, 2012 at Mumbai with the support of Government of Maharashtra.

This Summit will provide a unique opportunity to Manufacturing SMEs to  understand emerging business opportunities, latest technology, Investment, Bank Finance, Private Equity / Venture Capital, Joint Venture, Technology Transfer,Contract Manufacturing, International Collaborations, Innovation, Industrial Automation, Business and Finance Management  and Strategy for Business Growth.   This also  will provide information and support   to Manufacturing SMEs  for enhancing connectivity for export business opportunity.  Even though SMEs  are backbone of Indian economy, their problems and issues are not properly  taken care of by the concerned Government agencies.

The participants can take advantage of interaction with potential business partner SMEs, CEOs of Corporate & NBFCs, Senior Government Officials & Bankers, Technocrats, Project Management , Financial, Marketing and IT  Consultants, PE / VC Funds, Investors and  experts from different fields such as quality control, processes, operations,  logistics and ICT.

We invite SMEs and Entrepreneurs from manufacturing and service sector industries as well as other sectors also to participate at this important Summit  and request you to  download Registration Form .  Also find links about our earlier activities for your reference.

We look forward to your early registration and your involvement in our activities for the growth of your business.

With regards,

Neera Inamdar
Dy. Secretary General
Small and Medium Business Development Chamber of India (SME Chamber of India)
———————————————————————————————————————-
Registered & Head Office:
3, Upper Ground Floor, Samruddhi Venture Park, Marol MIDC Industrial Estate, Andheri (E), Mumbai-400093
——————————————————————————————————————–
Tel: 91-22-61509800 | 66674444 | 66770218/19  | Fax: +91-22-29271750 | 28250414
E-mail: smechamberofindia@vsnl.net  | smechamber@vsnl.net  |  www.smechamberofindia.com
——————————————————————————————————————–

Registration Form 
Programme 
SME Manufacturing Summit on 13th January, 2012  - http://www.smechamberofindia.com/smemanufacturingsummit/Programme.doc

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