Marketing, Motivations

Crafting an Elevator Pitch

Introducing Your Company Quickly and Compellingly

(Also known as an Elevator Speech or Elevator Statement)


You’ve just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does.

You open your mouth, and then pause. Where on earth do you start? Then, as you try to organize your thoughts, his flight is called, and he’s on his way.

If you’d been better prepared, you’re sure that he’d have stayed long enough to schedule a meeting.

This is one situation where it helps to have an “elevator pitch.” This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

In this article, we’ll explore situations where these are useful, and we’ll look at how to craft an effective elevator pitch.

Click Here for the full Article

Motivations

5 Ways to Build Better Relationships

In today’s world, it’s always about “me, me, me.” This is why our relationships with friends, family and romantic partners are weak. You can’t connect with other people if you’re thinking about yourself all the time!

The best way to build better relationships with everyone is through positivity. From listening to other people to letting go of the temptation to judge, the tips in this post are all based on being a good person.

1.    Learn To Listen and Understand

2.   Trust Other People

3.   Be Honest About Your Wants

4.   Be A Giver

5.   Let Go Of The Need To Be Right

Now apply these techniques to your life and build better relationships with everyone.

Click Here for the universal tips

Innovation, Motivations, Networking, News

Creating an Entrepreneurial Ecosystem – The Power of Ideas

India’s largest entrepreneurship development programme is back. Seeking to create a culture of innovation in the country by touching more lives, the programme aims at encouraging individuals with a business idea to come forward and connects them with relevant mentors and investors. This year, equipped with a superior degree of mentoring and a larger corpus of funds, The Economic Times’ Power of Ideas will make an even bigger impact than 2010.

The programme is conducted by The Economic Times in partnership with the Department of Science & Technology (DST), Government of India. DST brings to the programme its immense expertise and relationships in the entrepreneurial space as well as a corpus of Rs. 6.2 crore of guaranteed funds. The funds are open to all deserving ideas with genuine innovation on their mind, regardless of whether they have just an idea or a fully functional start-up.

Highlights of the programme structure:

Phase I: Submission of busi-ness ideas — Last date for submission of Business Summary form is June 25, 2012

Phase II: Mentoring and Elevator Pitches for those entrepreneurs whose ideas make it to the first cut-off list

Phase III : Final cut-off + Intensive Mentoring at IIM-Ahmedabad

Phase IV : Felicitation Ceremony

Connect with The Power of Ideas@

• Website: www.ideas. economictimes.com

• SMS: To get details of the programme in your mailbox, SMS ETPI your name email id to 58888

• Faeebook : http://tinyurl.com/ideaset

• Twitter : http://tinyurl.com/ideastw

Click Here for more details

Business Ideas, Motivations, News

The Flying Car

This week the Dutch company PAL-V announced the first flights of its prototype “flying car”.
This unique vehicle is called the PAL-V One, or the ‘Personal Air and Land Vehicle’, and It marks the start of a new era.

On the ground the vehicle drives like a sports car. Within minutes its rotor is unfolded and its tail is extended: then it is ready to take off thanks to the advanced gyrocopter technology.

With these successful test results it is proven that it is not only possible to build a flying car but also that it can be done within existing international rules for both flying and driving.

Having passed this important milestone the company is now inviting investors to join them in creating the future.

The next step will be the design of the first commercial production model of the PAL-V, and first deliveries are expected in 2014.

For 100 years people have dreamed of a flying car, and many attempts have been made to realize this dream, but now it has truly become a reality. www.PAL-V.com

Business Plans, Motivations

Businessworld Young Entrepreneur Awards

Bill Gates was 17 when he set up his first company. Steve Joos and Mark Zuckeroerg were 16 anc 21 respectively.
Most Great Entrepreneurs Start Young…

1) If you are below 35 years of age…

2) If you have started an innovative start up in the past five years…

Please download the application form for the Businessworld Young Entrepreneur Awards contest from www.businessworld.in, and apply with the requisite details. A jury of eminent people will choose the winners in two categories. The chosen ones will feature in a special issue of Businessworld.
LAST DATE FOR ENTRIES: May 15, 2012

Innovation, Motivations, News

Self-Driving Car Test: Steve Mahan

We announced our self-driving car project in 2010 to make driving safer, more enjoyable, and more efficient. Having safely completed over 200,000 miles of computer-led driving, we wanted to share one of our favorite moments. Here’s Steve, who joined us for a special drive on a carefully programmed route to experience being behind the wheel in a whole new way. We organized this test as a technical experiment, but we think it’s also a promising look at what autonomous technology may one day deliver if rigorous technology and safety standards can be met.

Motivations, People / Stories

6 Habits of True Strategic Thinkers

You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.

If you find yourself resisting “being strategic,” because it sounds like a fast track to irrelevance, or vaguely like an excuse to slack off, you’re not alone. Every leader’s temptation is to deal with what’s directly in front, because it always seems more urgent and concrete. Unfortunately, if you do that, you put your company at risk. While you concentrate on steering around potholes, you’ll miss windfall opportunities, not to mention any signals that the road you’re on is leading off a cliff.

Adaptive strategic leaders — the kind who thrive in today’s uncertain environment – do six things well:

  1. Anticipate 
  2. Think Critically
  3. Interpret 
  4. Decide
  5. Align
  6. Learn

 

Click Here for the Full Story

Motivations, People / Stories

The Secret Sauce Is People

The Wegmans model is simple. A happy, knowledgeable and superbly trained employee creates a better experience for customers. Extraordinary service builds tremendous loyalty. Where, though, is the profit?

High volume, according to company executives. The chain’s stores are enormous – usually 80,000 to 120,000 square feet – larger than a typical Whole Foods and roughly double the size of a traditional supermarket. And they feature a dizzying array of 70,000 products, nearly twice the number available in a standard grocery store. Across the East Coast, Wegmans supermarkets have the highest average daily sales volumes in the industry.

Employees are omnipresent in stores and do seem knowledgeable. With little prompting, they launch into exhaustive but friendly accounts of where the meat, fish or produce they sell hails from, what each item tastes like and how best to prepare it.

Click Here for the full story on how an East Coast supermarket chain shows that a business can generously train its workforce and profit handsomely

Motivations, People / Stories

Ian Purkayastha, 19-year-old “Truffle Dealer”

In the digital age, most of today’s young, hot-shot entrepreneurs are working in the world of high tech, specifically in social networking. Facebook’s Mark Zuckerberg and Twitter co-founders Biz Stone and Evan Williams come to mind.

Then there’s Ian Purkayastha, a 19-year old international businessman who’s “networking” the old-fashioned way — face to face — and making a big splash selling and promoting one of the world’s most ancient and low-tech products: Truffles. To be sure, there aren’t billions to be made in truffles, at least not yet. But truffles are by far the most-expensive ingredient in the culinary world, fetching up to $5000 per pound for the most desired varieties.

Click Here for his website

Click Here  for the full story