The key is to try to infiltrate rather than seek to invade people’s minds. This means going beyond the conventional – the so-called ‘unconventional’ brand communication methods. Events, promotions, and in-store activities are all great channels of communication, but are also getting overcrowded. The challenge is to reach out to people in a highly cost-effective way beyond these channels….. Click here for more
Promoting Your Brand Without Advertising It
Enterprisers.in 
Its a nice way of gaining popularity for a company who offers any product or service..