Business Ideas, Calendar, Technology

Threads of partnership

Bina Rao of Hyderabad-based Creative Bee foundation and Villoo Mirza of SEWA (Self Employed Women’s Association), Ahmedabad, have for been friends for years, bound by their passion: handlooms.

A vegetable-dyed kalamkari jacket adorns a mannequin in SEWA’s modest workspace in Ahmedabad. “This is for Bina Rao’s collection to be showcased at the International Workshop on Natural Dyes in Hyderabad. Besides, I will be presenting my own line,” Villoo Mirza says. The line will feature mosaic-like appliqué patterns Gujarat is known for.

The SEWA studio deals with a multitude of textiles and techniques, from Kutchi to Kashmiri embroideries and the coarse Japanese Boro yarn.

The establishment’s ability to cater to diverse requirements is its hallmark, says Bina: “Once I design the garments, the fabrication work is done at Mirza’s studio.”

 

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Courtesy : Dara Acidwalla

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