Business Plans, People / Stories

The Godrej Game-Plan

Ace industrialist Adi Godrej, Chairman of the 117-yearold Godrej Group and one of India’s leading business icons, has led the company’s shift from being a family enterprise to a modern conglomerate with his highly innovative ideas and inspiring leadership. His efforts have led to the progress and growth of the Godrej Group to a professionally managed, profitable enterprise today, along with improvement of the quality standards of the company’s products to meet the challenges of globalization.

 

The right communication is key to any company’s success, especially in times of a turbulent economy, and a market needs stimulation when it is weak. Godrej chose to discuss this insight and the role of advertising in a slowing economy, highlighting the strategy of the Godrej Group in this context, while delivering the keynote address at the launch of the Pitch Madison Media Advertising Outlook, 2014 – jointly brought out by the exchange4media Group and Madison World – in Mumbai on February 19

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Courtesy : Dara Acidwalla

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