Create Impact Through Human-Centered Design

Founded in 1991, IDEO* is an innovation and design
firm that uses a human-centered, design-based approach
to help organizations in the business, government,
education, and social sectors innovate and
grow in three ways:
Identify new ways to serve and support people by
uncovering their latent needs, behaviors, and desires.
Visualize new directions for companies and brands and
design the offerings – products, services, spaces, media,
and software – that bring innovation strategy to life.
Enable organizations to change their cultures and build the
capabilities required to sustain innovation.
*Pronounced “eye-dee-oh”
HIGHLIGHTS & ACCOLADES
Ranked #10 on Fast Company’s list of the Top 25 Most
Innovative Companies (2009)
Ranked as one of the most innovative companies in the world
by Boston Consulting Group (2005 – 2007, Business Week)
Ranked #15 on Fortune’s list of 100 most-favored employers by
MBA students (2009, compiled by research firm Universum)
Awarded the Smithsonian Cooper-Hewitt National Design
Museum’s National Design Award for Product Design (2001)
Winner of more IDEA awards than any other design firm
20 Red Dot awards; 19 iF Hanover awards
Featured in a 1999 episode of ABC’s Nightline, which followed
an IDEO team as they redesigned the shopping cart in four days.