Motivations, News, People / Stories

What Went Wrong: 101 Failed Startups Tell All

Worried about your startup? You are not alone.

That’s the subtext to a new study from CB Insights, which goes into the 20 reasons startups are likely to fail. The study has everything, from weak founding teams to failed pivots to overbearing investors.

This is not exactly the first study about startup failure, of course, but it’s a bit different from many others. First, it’s compiled from 101 startup failure post-mortems, rather than from a survey asking CEOs what went wrong. That gives it a level of detail you don’t often see. Second, it’s focused on venture-backed, fast-growth (well, they intended to be fast-growth) companies, which is a unique universe. Last, it contains many extended quotes and anecdotes from founders, who, at least in the samplings made available through CB Insights, seem to be remarkably candid.

What went wrong? In most cases, quite a few things, which is why the numbers in the study add up to more than 100. But here are the five most common problems.

  1. No market need: 42 percent

  2. Ran out of cash: 29 percent

  3. Not the right team: 23 percent

  4. Got outcompeted: 19 percent

  5. Pricing/cost issues: 18 percent

Read more:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.