Enterprisers.in

You pitch your idea, they make your product

Posted on: 16/08/2014

Witworks is a Bangalore based collaborative invention company, which designs and sells consumer products created by its online community. Its web platform enables anyone to join this community and submit ideas solving everyday practical problems. The company works towards developing these ideas into commercially viable products, manufacturing them and bringing them to the market.

Inventors and designers can now bring their products to the market by merely pitching ideas to an online community of fellow innovators. The community, organised by  Witworks, is founded by three IIT Kharagpur graduates, who promise that a prototype of a chosen design or idea is ready in 30 days. The manufacturing of the products is outsourced to specific companies that Witworks has tied up with.

The startup, which launched operations last year, already has a 1,000-strong community, who decide how useful and unique an idea pitched to them will be as a final product. Witworks selects the top three ideas and puts it on the fast track. “In India, there is no place to invent,” said 25-year-old Somnath Meher, who cofounded Witworks this year with a seed fund of Rs 10 lakh from IIT Kharagpur.

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