How Eureka Forbes brought about a change with their Community Fulfilment Initiatives, formed to provide responsible drinking water solutions for rural Indians
Whereas most companies in Eureka Forbes’ place would have made one-time local investments to provide free drinking water and leave it to others to take the game ahead, the company did the reverse. It created a scalable model that was fair to its commercial interests, the community’s consumption interest and the government’s social interest.
Why this is model is fascinating is because it has addressed a basic human need, linked that need to income generation, created entrepreneurs, addressed customers from within the community and generated hidden savings (lower health care costs). This then could be a model waiting to attract financiers for onward replication across the country.
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