Bootstrapping refers to the process of starting a business without external capital. It provides you with greater control in the initial days of a venture. However, since you are not sourcing capital from an investor you need to be extremely cautious with your cash. In this video Prof. Radhika Meenakshi Shankar, Founder, Wise Owl Consulting, and a Start-up Mentor shares “5 Bootstrapping Tips to Cut Costs at your Start-up.”
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