Runway to Success is a brand new TV series by Lufthansa and ET NOW. A reality show that recognizes SMEs with the most powerful business case. Built on three successful seasons of Pioneering Spirit – A Product of Lufthansa, the new series is an improved avatar which is sharply focussed on you the entrepreneur. Spread over 11 episodes in which a shortlist of 27 entrepreneurs will compete for a Grand Prize empowering them to take off – quite literally – on the ‘Runway to Success.’
Sign On: It all begins with innovative entrepreneurs sharing the story of their big business idea. Of these, our business experts handpick a shortlist of the 27 most compelling business cases, which will then be featured on the programme.
Pitch in: On air, the first 9 episodes of Runway to Success will showcase the untold mantras of industry icons who have charted a new flight path to success. In each episode, 3 entrepreneurs will make their best business pitch to the icon, who will then pick a winner with the help of our business expert. Each episodic winner will win a Business Class Ticket to Europe and a TiE mentorship.
Take off: The 9 episodic winners compete in the Semi-finals for a spot among the top 3 who will battle it out in the Grand Finale to win:
- A Lufthansa Business Class ticket to Europe
- A sponsorship to an entrepreneurial programme at Cambridge
- A TiE mentorship
- A 3-month open office mentorship from Canaan Partners
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