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Reverse Innovation

Posted on: 26/07/2012

 

Vijay Govindarajan delivers a thought provoking talk on ‘Reverse Innovation,’ a term he co-defined referring to innovation emerging from developing nations.

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of Tuck’s Center for Global Leadership. Cited by BusinessWeek, The Economist, Forbes, and The London Times as the top thought leader in strategy, Vijay is well known for espousing Reverse Innovation — innovation likely to be adopted first in the developing world before spreading to industrialized nations.

 

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