To make good decisions, you need good data. That’s a given, right? But in a start-up, what data should you be looking at?
In the early days of a startup, sometimes there isn’t much to measure. A comparison of this year’s sales compared to last year’s isn’t all that helpful if you’ve only been around for eight months. But that doesn’t mean you shouldn’t start collecting data right away.
Check out these 3 major figures
1. Pipeline coverage
2. Sales per employee
3. Customer payback period