Secrets of a successful start-up

Sanjay Anandram, Outlook Money | outlookmoney | July 08, 2009 | 11:42 IST

Entrepreneur. Angels. Venture capital. Innovation. Acquisitions. And, of course, the ubiquitous ‘startup’. All these terms have become part of the imagination of a large section of the current generation. Events, blogs and articles on entrepreneurship and start-ups are proliferating.

Therefore, it might be naive to ask: What exactly is a start-up? Is the corner coffee or chai store a start-up? And what about an executive who starts a consulting company? Is every small business a start-up?

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