Tired of strapping ugly, uncomfortable styrofoam-and-plastic turtle shells to their heads, the pair came up with a pretty revolutionary solution that does manage to give you full head protection without, remarkably, wearing anything on your head.
Regardless of how wrong they are about discounting cars in the future, they’ve done a pretty impressive job with the design and engineering of this, and I wish them all sorts of luck.
http://jalopnik.com/swedes-develop-invisible-bike-helmet-1460189477
Enterprisers.in 