Enterprisers.in

When the going gets tough, the tough advertise. When sales slump due to a slow economy, a business owner’s first inclination is often to cut the marketing budget. After all, one has fixed costs and cash flow can be irregular. But marketing should be the last activity you eliminate or you risk an even faster [...]

The key is to try to infiltrate rather than seek to invade people’s minds. This means going beyond the conventional – the so-called ‘unconventional’ brand communication methods. Events, promotions, and in-store activities are all great channels of communication, but are also getting overcrowded. The challenge is to reach out to people in a highly cost-effective [...]