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Archive for the ‘Marketing’ Category

What a 9-Year-Old Can Teach You About Selling

Posted by: yazdi on: 08/05/2012

If you want your conversations to have a real impact, you need to simplify your message. I recently read a study that confirmed my suspicion that most people don’t remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week [...]

Marketing tips for SMEs

Posted by: yazdi on: 25/01/2012

Marketing is an extremely important function in any business – more so for a Small and Medium Enterprise (SME). But then it is very challenging too – both in terms of the media to be used and the cost at which you can achieve a widespread awareness and recall for your product or service. Let’s [...]

Marketing Intelligence Services

Posted by: yazdi on: 06/07/2011

National Small Industries Corporation (NSIC) has setup a special website for Micro, Small and Medium Enterprises, based on information available with their Marketing Information Cell (MIC). The site proposes to share Marketing Intelligence Services, Marketing Tools, Infomediary Services, Technology Support and much more. Click Here for the website

The TED Commandments

Posted by: yazdi on: 14/12/2010

The TED Talks promoters send this tablet as a guide for speakers prior to each event. In her TED Talk  Amy Tan described the arrival of the TED Commandments as “something that creates a near-death experience; but near-death is good for creativity…” Click Here for the TED Commandments

Networking Opportunities – Centrallia

Posted by: yazdi on: 14/04/2010

Centrallia event is based on the internationally recognized business to business match-making forum called Futurallia, which has successfully brought thousands of businesses together since its founding in 1990. Core of the concept are a series of 30 minute, pre-programmed, one-on-one meetings that allow businesses to quickly connect and find ground for common opportunity. It is [...]

Sankalp 2010

Posted by: yazdi on: 13/04/2010

The Sankalp 2010 Awards and Investment Forum is an annual Intellecap initiative committed to catalyzing entrepreneurship in the social enterprise space. Sankalp actively facilitates collaboration between established and budding entrepreneurs, investors, thought leaders and sector stakeholders interested in contributing effectively towards this fledgling yet fast-growing industry. Sankalp 2010 Forum and Awards shall recognize, award and [...]

Trade Information – India

Posted by: yazdi on: 15/03/2010

The Department of Commerce in the Ministry of Commerce and Industry, Government of India, maintains a very interesting website – commerce.nic.in – with a host of Trade and Commercial Data. The data can be accessed Productwise, Countrywise and Regionwise. A must see for all into Local and International Trade. The site is well maintained and [...]

Tenders Information System

Posted by: yazdi on: 31/01/2010

This Indian Government Tenders Information System is the Central Source for Government and Public Sector Procurement / Tenders/ Notifications issued by the Central and State Governments and other public bodies across India for goods, services and works. Tenders based on specific Product/Service category to which your business can respond Civil Works, Equipment, Machineries, Support Services… [...]

Export Opportunities for SMEs

Posted by: yazdi on: 14/11/2009

Products that are exported by SMEs in India and in which small-scale industries (SSI) generally have the bulk of the share, are garments, engineering goods, chemicals, pharmaceuticals, leather, plastic products, processed food, gems and jewelery. Also, 95 percent of the products exported by the SSI are non traditional products. Click Here to read more…. http://dare.co.in/opportunities/other-business-opportunities/export-opportunities-for-smes.htm

How Big Brands Can Use Social Media

Posted by: yazdi on: 25/10/2009

One of the primary topics at recent industry events has been the barrier between big brands and social media. Ford Motor Company is one brand, however, that has not let that historic barrier stand in their way. WebProNews spoke with Scott Monty, the Head of Social Media at Ford, who explained how the company first [...]


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