Archive for the ‘Education’ Category
Put a positive spin on sales by creating a professional image.
There’s so much talk about “image” nowadays. In addition to marketers and managers, there are now spin doctors, who polish their clients’ images by putting the best spin on what the public hears and sees. As a new business owner, it’s important to be your own spin doctor, molding and honing your business image to successfully appeal to your prospects and customers.
I got an e-mail the other day from an entrepreneur who worries that potential customers see his new business as merely a hobby and wants to know how he can get them to take him seriously. Thousands of entrepreneurs nationwide are faced with the same dilemma. The key is to create an image that communicates professionalism right from the start . . . beginning when customers call your company for the first time.
Every time your phone rings, what your prospects hear makes a big difference in the way they perceive your business. Here are four steps you can take to make your business sound professional:
- Choose a great company name. Your company needs a name that’s descriptive and easily recognizable, such as “Jones Public Relations.” If the name you’ve started out with isn’t working, change it.
- Answer professionally. Answer the phone clearly and distinctly with the company name, followed by your own name, to help the caller remember it, such as “Jones Public Relations. This is Sally Jones.”
- Record a professional-sounding message. The way your phone is answered when you’re unavailable says a lot about your concern for customer satisfaction. One simple solution is using voice mail from your local phone company. For less than $10 per month, voice mail allows your callers to leave you a message even when you’re on the line. Whether you use voice mail or an answering machine, make sure your outgoing message is upbeat, short, crisp and professional.
- Become an expert at describing what you do. Write down a single, clear sentence that describes what your company does. Then memorize it and repeat it in every contact with prospects, from networking to cold calls. Being able to describe your business in a consistent, memorable fashion is a great way to position your company in your prospects’ minds.
When it comes to creating an image for your business, what your prospects see is as important as what they hear. To convey an image of professionalism and stability, you’ll need a family of top-quality tools that work together.
- Start with a stationery package. To stand out, coordinate two-color business cards (black ink plus a second color) with letterhead and matching envelopes. Add a distinctive logo with help from your printer or a graphic designer. Then use your logo on all your printed materials to maintain a consistent visual image.
- Create a company brochure. This single tool must convey that your company is solid and stable, communicate the benefits of selecting your company and create a distinct visual image. Examine your principal competitors’ brochures to assess the formats they use and their key selling points. When developing your own brochure, production quality is critical to the success of the piece–and to your professional image. So be certain your company brochure can stand up to those of your largest competitors in terms of design, readability and paper quality.
- Polish your forms. Print invoices, contracts and estimates on letterhead or pre-printed forms, so every communication your prospects and customers receive from your business conveys a consistent, professional image.
- Tie in presentation tools. If you need presentation folders or proposal covers, have them printed at the same time you print your brochure. A large portion of printers’ charges are for “inking” the press. If your materials use the same kind of paper and ink colors, printing them together will save money.
This article originally appeared in the March 1998 issue of Business Start-Ups magazine.
Kim T. Gordon
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ICICI Business Leadership Programme is an initiative by ICICI Bank in partnership with NIIT University to deliver Master of Business Administration (MBA – Finance & Banking) programme with specialization in finance and banking. It aims to provide opportunities to professionals, who demonstrate an aptitude for the banking industry, to get identified and nurtured as future business leaders. It provides a career leap to business leadership positions and an opportunity to serve corporate India.
ICICI Bank has not only championed India’s growth story but also developed world class business leaders for the nation.We believe that the next decade will require a new breed of bankers in specialized functions of the Bank to lead this process. With this view, ICICI Bank and NIIT University have come together to equip domain experts with banking knowledge and skills and transform them as business leaders..
How can I apply?
Log on to www.icicicareers.com and fill up the application form online. Important dates for the selection process will be announced shortly for which you will get an e-mail/SMS.
Which are the locations at which the process is being conducted?
The process is likely to be conducted at the following locations:
Bangalore Mumbai Chandigarh Kolkata Chennai Ahmedabad Delhi Hyderabad Pune Jaipur
* The above centers are likely to change.
Who can apply?
The application criteria are the following:
Working professionals who are CAs / Engineers / Graduates in any discipline(s).
Academic qualifications – Graduates from engineering, IT, finance, economics, law, commerce, statistics etc / Chartered Accountants / Professionals with varied work experience (including shop floor professionals).
Minimum 60 % in 12th and 10th examination boards each and minimum 55% in graduation.
Work Experience after graduation- Minimum of 3 years (full time experience across industries).
Age- Applicants should not exceed 30 years of age (as on October 29, 2014)
Candidates with exceptionally rich work experience may be given a dispensation in terms of academic performance on a case-by-case basis if recommended by the Admissions Committee.
**Only short-listed applicants will be invited for the selection process.
While filling the online application form, please note following:
Give the percentage up to two decimal places, for e.g. if you have 75% fill 75.00
Convert CGPA and Grade to percentage
Give total full time relevant experience (after completing graduation)
CAs- 3 years of relevant work experience excludes internship experience
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HURRY – LAST DATE APPROACHING SOON !
The Bonita Trust, the Israel Asia Leaders Fellowship, and the Sofaer International MBA at Tel Aviv University present a unique scholarship opportunity for Indian Female Entrepreneurs.
The Bonita Trust Israel-India Leaders Scholarship includes:
- Full tuition at Tel Aviv University’s International MBA
- Full participation in the Israel-Asia Leaders Fellowship
- Potential seed funding for an Israel-India venture following program
- Relevant for the 2014-15 academic year
- Applicants must meet the admission guidelines for both the Sofaer International MBA and the Israel-Asia Leaders Fellowship
- GMAT or GRE is required
Interested applicants are asked to complete the following form.
Questions can be sent to:
Sofaer International MBA: Rebecca Ash, Admission Director, email@example.com
Israel-Asia Leaders Fellowship: firstname.lastname@example.org
Thanks to the combination of an engineering school that is as brutally difficult to get into as any in the world, Mumbai’s famed spirit of ‘dhanda’, and relatively low rentals, a new breed of risk-taking, entrepreneurial talent is turning Powai – which once lay sleepily around a picturesque lake – into India’s new hotspot for start-ups. It already houses more than 50 start-ups, and there are many others lining up to enter. (In a nod to its emergence as a business hotspot, a bunch of new upmarket pubs and restaurants have sprung up.)
While some of these ventures are bootstrapping, others are flush with funds but together they fuel an ecosystem which, venture capitalists say could, possibly be India’s answer to Silicon Valley and London’s Silicon Roundabout.
What is brewing in Powai Valley, a moniker given by VCs, is unlike Bangalore and the NCR, largely because most of the start-ups in Powai are in the consumer space whether it’s internet or mobile. Also, the Mumbai suburb is supported by talent coming from IIT-B, giving it an edge over other cities, in the long run.
Click Here for the details of how IIT-B is setting up an entrepreneurship center