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Put a positive spin on sales by creating a professional image.

There’s so much talk about “image” nowadays. In addition to marketers and managers, there are now spin doctors, who polish their clients’ images by putting the best spin on what the public hears and sees. As a new business owner, it’s important to be your own spin doctor, molding and honing your business image to successfully appeal to your prospects and customers.

I got an e-mail the other day from an entrepreneur who worries that potential customers see his new business as merely a hobby and wants to know how he can get them to take him seriously. Thousands of entrepreneurs nationwide are faced with the same dilemma. The key is to create an image that communicates professionalism right from the start . . . beginning when customers call your company for the first time.

Every time your phone rings, what your prospects hear makes a big difference in the way they perceive your business. Here are four steps you can take to make your business sound professional:

  • Choose a great company name. Your company needs a name that’s descriptive and easily recognizable, such as “Jones Public Relations.” If the name you’ve started out with isn’t working, change it.
  • Answer professionally. Answer the phone clearly and distinctly with the company name, followed by your own name, to help the caller remember it, such as “Jones Public Relations. This is Sally Jones.”
  • Record a professional-sounding message. The way your phone is answered when you’re unavailable says a lot about your concern for customer satisfaction. One simple solution is using voice mail from your local phone company. For less than $10 per month, voice mail allows your callers to leave you a message even when you’re on the line. Whether you use voice mail or an answering machine, make sure your outgoing message is upbeat, short, crisp and professional.
  • Become an expert at describing what you do. Write down a single, clear sentence that describes what your company does. Then memorize it and repeat it in every contact with prospects, from networking to cold calls. Being able to describe your business in a consistent, memorable fashion is a great way to position your company in your prospects’ minds.

When it comes to creating an image for your business, what your prospects see is as important as what they hear. To convey an image of professionalism and stability, you’ll need a family of top-quality tools that work together.

  • Start with a stationery package. To stand out, coordinate two-color business cards (black ink plus a second color) with letterhead and matching envelopes. Add a distinctive logo with help from your printer or a graphic designer. Then use your logo on all your printed materials to maintain a consistent visual image.
  • Create a company brochure. This single tool must convey that your company is solid and stable, communicate the benefits of selecting your company and create a distinct visual image. Examine your principal competitors’ brochures to assess the formats they use and their key selling points. When developing your own brochure, production quality is critical to the success of the piece–and to your professional image. So be certain your company brochure can stand up to those of your largest competitors in terms of design, readability and paper quality.
  • Polish your forms. Print invoices, contracts and estimates on letterhead or pre-printed forms, so every communication your prospects and customers receive from your business conveys a consistent, professional image.
  • Tie in presentation tools. If you need presentation folders or proposal covers, have them printed at the same time you print your brochure. A large portion of printers’ charges are for “inking” the press. If your materials use the same kind of paper and ink colors, printing them together will save money.

This article originally appeared in the March 1998 issue of Business Start-Ups magazine.

Kim T. Gordon

Click Here for the original source

Jameel Poverty Action Lab at MIT and Edx have announced the launch of a free online course with certification from MIT on how to evaluate social programs for NGO’s, development practitioners, international development organizations, economists, academics, social workers, impact investors and students. The course begins on the the 1st Oct 2014 and will last for 5 weeks.

Course Introduction Video :

Register for this course at

https://www.edx.org/course/mitx/mitx-jpal101x-evaluating-social-programs-3026

About this Course

This four and a half-week course on evaluating social programs will provide a thorough understanding of randomized evaluations and pragmatic step-by-step training for conducting one’s own evaluation. Through a combination of lectures and case studies from real randomized evaluations, the course will focus on the benefits and methods of randomization, choosing an appropriate sample size, and common threats and pitfalls to the validity of the experiment.

While the course is centered around the why, how and when of Randomized Evaluations, it will also impart insights on the importance of a needs assessment, measuring outcomes effectively, quality control, and monitoring methods that are useful for all kinds of evaluations.

This course is designed for people from a variety of backgrounds: managers and researchers from international development organizations, foundations, governments and non-governmental organizations from around the world, as well as trained economists looking to retool.

Courtesy : http://indiamicrofinance.com/evaluating-social-programs.html

ICICI Business Leadership Programme is an initiative by ICICI Bank in partnership with NIIT University to deliver Master of Business Administration (MBA – Finance & Banking) programme with specialization in finance and banking. It aims to provide opportunities to professionals, who demonstrate an aptitude for the banking industry, to get identified and nurtured as future business leaders. It provides a career leap to business leadership positions and an opportunity to serve corporate India.

ICICI Bank has not only championed India’s growth story but also developed world class business leaders for the nation.We believe that the next decade will require a new breed of bankers in specialized functions of the Bank to lead this process. With this view, ICICI Bank and NIIT University have come together to equip domain experts with banking knowledge and skills and transform them as business leaders..

How can I apply?
Log on to www.icicicareers.com and fill up the application form online. Important dates for the selection process will be announced shortly for which you will get an e-mail/SMS.

Which are the locations at which the process is being conducted?
The process is likely to be conducted at the following locations:
Bangalore Mumbai Chandigarh Kolkata Chennai Ahmedabad Delhi Hyderabad Pune Jaipur
* The above centers are likely to change.

Who can apply?
The application criteria are the following:
Working professionals who are CAs / Engineers / Graduates in any discipline(s).
Academic qualifications – Graduates from engineering, IT, finance, economics, law, commerce, statistics etc / Chartered Accountants / Professionals with varied work experience (including shop floor professionals).
Minimum 60 % in 12th and 10th examination boards each and minimum 55% in graduation.
Work Experience after graduation- Minimum of 3 years (full time experience across industries).
Age- Applicants should not exceed 30 years of age (as on October 29, 2014)
Candidates with exceptionally rich work experience may be given a dispensation in terms of academic performance on a case-by-case basis if recommended by the Admissions Committee.
**Only short-listed applicants will be invited for the selection process.
While filling the online application form, please note following:
Give the percentage up to two decimal places, for e.g. if you have 75% fill 75.00
Convert CGPA and Grade to percentage
Give total full time relevant experience (after completing graduation)
CAs- 3 years of relevant work experience excludes internship experience

 

Click Here for more details

HURRY – LAST DATE APPROACHING SOON !

 

FAQ on Trusts Act, Income Tax and FCRA

Are you planning to start a new NGO and wondering what would be a good choice of registration – Trust, Society or Company and also wondering what should be the minimum and maximum number of trustees you should have on your Board?

 

Are you already registered but wondering how unspent income of your organization can be carried forward to the next year or accumulated for up to 5 years?

 

Are you planning to receive funds from a foreign source but confused if funds received from an NRI would be allowed even without FCRA registration?

 

If these and a myriad other questions keep cropping up in your mind in the course of running your NGO and if you ever wondered or prayed if there would be a handy reference book to refer to at such times or just simply to brush up your working knowledge of the Trusts Act, Income Tax (exemptions and deductions) and of course the FCRA, … the answers are all there in Centre for Advancement of Philanthropy’s latest book “Frequently Asked Questions” (FAQ) – the all new and revised 2014 Edition.

 

Written by Centre for Advancement of Philanthropy’s CEO, Mr. Noshir H. Dadrawala and a foreword by Bahram N. Vakil (Founding Partner, AZB & Partners) this book has been written keeping the layperson in mind. However, professionals would also find it to be of value. Devoid of legal jargon and written with clarity and depth, this book should be on the bookshelf of every NGO/NPO seeking ready answers to common questions pertaining to the Bombay Public Trusts Act, Income Tax Act and Foreign Contribution (Regulation) Act.

 

Price: Rs. 300/- (Postage Rs. 50/- extra)

Mode of Payment:

1) Demand Draft or Cheque payable at par for Rs. 350/- drawn in favour of “Centre for Advancement of Philanthropy”

2) Bank transfer (NEFT):

Name of the bank: Central Bank of India

Bank Address: Central bank of India, Mumbai Main Office Branch, Mumbai 400 023.

Name of Account Holder: Centre for Advancement of Philanthropy

Account No.: 1721311396

IFSC: CBIN0280621

(Please let us know as soon as the payment is made via NEFT)

We will send you the book and receipt for the payment via speed post/ Courier immediately on receipt of your payment.

We would also offer 20% discount on bulk purchase of 20 or more books.

 

Our contact details:

Centre for Advancement of Philanthropy

Mulla House, 4th floor,

51, M G Road

Flora Fountain

Mumbai 400 001

Tel: 022 22846534 / 22029945

 

Deshpande Center Social Entrepreneurship, with an aim to demystify social entrepreneurship for young and creative minds, this residential program is carefully designed from a practitioner’s perspective. MSE is hosted by the DCSE that has been a breeding ground of several start-ups, an international network of enterprises and concrete partnerships.

Deshpande Centre for Social Entrepreneurship campus which provides a cutting-edge environment with fully equipped classrooms featuring audio and video facilities and WiFi. The center has additional facilities such as an incubation space, auditorium, digital lab, seminar hall and a robust library containing books, magazines, journals and contemporary digital content.

Why DCSE:

  • DCSE objective to make “learning relevant and responsive to real time challenges” and to embark on an even more ambitious aim to help students not just ‘learn’ about entrepreneurship but find the inspirations and tools of becoming an entrepreneurs themselves.
  • Possibility of getting incubated in our Entrepreneur in Residence program
  • Paid internships during the summer vacations
  • With over 100 for profits and not –for profits who all are engaged with DCSE to solve social issues with a compassionate heart and entrepreneurial mindset.
  • Over 100+ Renown Guest Speaker from Non-Profit and for profit sectors.

If you are passionate about social issues but still possess an entrepreneurial acumen to venture into innovative yet sustainable initiatives – submit your application be a part of an exciting entrepreneurial journey.


Please contact us for more information: 

Deshpande Center for Social Entrepreneurship
Vidyanagar, Hubli – 580 031
Karnataka, India
mse@dfmail.org
+91 96861 13996

The Bonita Trust, the Israel Asia Leaders Fellowship, and the Sofaer International MBA at Tel Aviv University present a unique scholarship opportunity for Indian Female Entrepreneurs.

The Bonita Trust Israel-India Leaders Scholarship includes:

  • Full tuition at Tel Aviv University’s International MBA
  • Full participation in the Israel-Asia Leaders Fellowship
  • Potential seed funding for an Israel-India venture following program

 

Requirements

  • Relevant for the 2014-15 academic year
  • Applicants must meet the admission guidelines for both the Sofaer International MBA and the Israel-Asia Leaders Fellowship
  • GMAT or GRE is required

Interested applicants are asked to complete the following form.

Questions can be sent to: 

Sofaer International MBA: Rebecca Ash, Admission Director, rebash@tauex.tau.ac.il

Israel-Asia Leaders Fellowship: fellowship@israelasiacenter.org

http://en-recanati.tau.ac.il/imba/bonitatrust

Thanks to the combination of an engineering school that is as brutally difficult to get into as any in the world, Mumbai’s famed spirit of ‘dhanda’, and relatively low rentals, a new breed of risk-taking, entrepreneurial talent is turning Powai – which once lay sleepily around a picturesque lake – into India’s new hotspot for start-ups. It already houses more than 50 start-ups, and there are many others lining up to enter. (In a nod to its emergence as a business hotspot, a bunch of new upmarket pubs and restaurants have sprung up.)

While some of these ventures are bootstrapping, others are flush with funds but together they fuel an ecosystem which, venture capitalists say could, possibly be India’s answer to Silicon Valley and London’s Silicon Roundabout.
What is brewing in Powai Valley, a moniker given by VCs, is unlike Bangalore and the NCR, largely because most of the start-ups in Powai are in the consumer space whether it’s internet or mobile. Also, the Mumbai suburb is supported by talent coming from IIT-B, giving it an edge over other cities, in the long run.

Click Here for the details of how IIT-B is setting up an entrepreneurship center


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